Your business may have the best domain name and have enormous potential. But if your website is substandard, potential customers are unlikely to be engaged and will not stay on your site for long. Ultimately, if your website is unprofessional, it makes your business look unprofessional. This can seriously damage your reputation and business plans. Here are some tips on how to have a high quality website.
Choose your colour scheme carefully
Like fonts and backgrounds, colour schemes can have a huge impact on the branding and immediate appeal of your website. Many quality brands avoid bright colours and high contrast colour combinations. More subtle shades tend to look more professional and less 'cheap'. But you can see it all on Hubside.
Having a professional looking website doesn't mean you have to add flashy elements. As with many high-end designs, less is more. Take a look at any luxury shop, there are usually fewer displays and plenty of space to draw attention to the valuable products on offer. The same concept can be attributed to websites. Keep it organized and clutter free to convey a sense of professionalism. This will also help draw the visitor's attention to the things that really matter on each page.
Make sure your site contains all the key pages
When it comes to creating a successful website, there are set pages that are essential for all small business websites. Every website should have a home page where you introduce your business with a brief description and explanation of the services and products you offer. To make it easier for you, you can use Hubside to create a website. Let your potential customer know how you can help them. Another very useful page is the 'About' page. On this page you can let your visitors know what makes you different from the competition. Perhaps you run a family business or your services are more accessible. Use this space to let them know what makes your business special.
Next, you need a contact page. The contact page allows your potential new customers to reach you if they have any questions. Be sure to add a link to your social media, your email address, phone number, email and business hours. If you wish, you can also add a contact form.
Define the main purpose of your website
A business website is a way to provide important information about your business. In addition to this, your site can even serve as a platform for e-commerce and sales. Before you embark on creating a website for your business, determine what the website will be used for. Here are some of the questions you can ask yourself before starting your project:
Does my website represent my business services or a shop?
What is my target market that I would like to attract to my website?
Will I need e-commerce capabilities to conduct transactions directly on my site?
Do I have content for the website?